Ten second load time = 80% loss of traffic from facebook clicks.
Don’t believe me? Check your numbers. I’ll explain how to find out if this is impacting you below…
Is this happening to you?
If you don’t know, then you need perfect tracking ASAP.
Step 1: Find These Numbers.
- Landing Page Views
- Clicks is how many people clicked on your ad. Landing page views is how many of those people waited for your website to load. The slower your website, the bigger the drop off.
- I’ve seen 99% drop-off. I’ve seen 80%+ drop-off.
- If you’re losing 80% of your clicks, you might as well not advertise. This is a problem that must be fixed ASAP.
Step 2: Check your site speed.
Here are two tools:
If your score is lower than 50, or page load time is more than 6 seconds, swift action is recommended.
Step 3: Improve Page Speed
For WordPress sites, we have a system to make your site load blazingly fast! Check these results:
This site went from more than 90% DROPOFF to less than 10%. This is a key step if you’re trying to build profitable marketing!
Do you need to make your website faster?
We specialize making sites faster because this is such a critical step for profitable marketing!