How to Rank Your Business Locally
#1: What Drives the Most Traffic To Your Site Currently?
A Search for Your Firm
This is the most overlooked aspect of search. If someone searches for your firm, what do they see? Does your business start building trust immediately? Do your results look shaky? Try it. Let me know.
Here’s what fantastic results look like:
#2: Search For What You Do
Category Specific Searches
This is what most people think of when they hear “SEO”. Where does my business rank in search. We call this a category specific search.
“CPA Near Me”
For local professionals, Google (and other search engines) know that location is a huge factor in returning relevant businesses. If you type in, “CPA” to Google, you automatically get back search results that are based on the location that you’re searching from.
Example of Local Search Results
Notice Google My Business listings showing up above all website listings. Very important to note this. Ideally, your website and your Google My Business listing would both be in the top spot.
In order to succeed here, we need to optimize your business for local searches.
There are two parts of this.
- Ranking your website
- Ranking your Google My Business listing
At a minimum, every business should have their site and their Google My Business listings optimizes to show up when someone searches for what it is that you do.
#3: Answer Questions That Your Target Customer Has Via Your Blog
How to 10x Your Search Traffic
This is the biggest opportunity for professionals looking for search traffic. If you know who your target customer is, then you can build content to answer their questions.
Doing this right can lead to 10x search volume!
Here’s an example:
While most businesses in this space get around 300 clicks via search over a 3 month period. This firm implemented custom content answering very specific questions and they 10x’d the traffic showing up on their site. And it’s super targeted traffic.
I don’t want to give alway all their secrets on a page like this, but set up a call with me and I’ll explain everything about getting a result like this. I think any business can and should implement this strategy.
Getting Started With Your SEO
It doesn’t always make sense to invest in monthly recurring SEO services. For this reason, I’ve developed a program that takes care of the items that will make the biggest impact for you in a one-time package.
Our one-time package starts at $1497
Most SEO companies charge a retainer of about $1,500/month for ongoing SEO work. Here’s what you need to know. SEO work could continue forever. There is always more to do. However, just like anything else, 20 percent of the actions we can take will yield 80 percent of the impact.
After completing almost 120 projects in the past 3 years, I’ve been able to test many different strategies and this package includes only the most important actions that will yield the biggest results.
How Long Does it Take To Complete?
Our full process takes about 2 weeks to execute. We usually see an initial spike in search rankings. Then, traffic and rankings continue to improve over several months (2-6 months). Results are dependent on how competitive your location is and how much SEO work you’ve already done.
It’s not uncommon to see businesses ranking outside the top 100 spots rise to the top. This can take a few months, but with the right items in place, we see this all the time.