Two main reasons to use paid traffic.
- Make Money
- Learn About Customer Desires
#1: Making Money
If your customer journey is profitable and you already understand the economics to acquire new customers and how much that customer is worth to your business, then of course you want to acquire as much traffic as possible in a profitable fashion.
#2 Learning About Customers
Believe it or not, most businesses have not figured out how to profitably attract customers via ads. That doesn’t mean ads are useless.
Ads give us insight into every step of the customer journey.
Ready to Get Started?
If you’d like to discuss more about how paid traffic could impact your business let’s set up a call and I’ll share how we can help you.