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Open Water Marketing Agency

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Paid Traffic

Two main reasons to use paid traffic.

  1. Make Money
  2. Learn About Customer Desires

#1: Making Money

If you’re customer journey is profitable and you already understand the economics of cost to acquire new customers and how much that customer is worth to you business, then of course you want to send as much traffic to your offer as possible in a profitable fashion.

#2 Learning About Customers

Believe it or not, most businesses have not figured out how to profitably attract customers via ads. That doesn’t mean ads are useless.

Ads give us insight into every step of the customer journey.

Here’s how:

Ready to Get Started?

If you’d like to discuss more about how SEO could impact your business let’s set up a call and I’ll share how we can help you.

SCHEDULE A CALL TO GET STARTED

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