Two main reasons to use paid traffic.
- Make Money
- Learn About Customer Desires
#1: Making Money
If you’re customer journey is profitable and you already understand the economics of cost to acquire new customers and how much that customer is worth to you business, then of course you want to send as much traffic to your offer as possible in a profitable fashion.
#2 Learning About Customers
Believe it or not, most businesses have not figured out how to profitably attract customers via ads. That doesn’t mean ads are useless.
Ads give us insight into every step of the customer journey.
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