How would you know if your website was a bottleneck in your marketing?
It’s not about design.
Most people think that a fancy design is what makes the difference. Videos, sliders. This is not the case, I’ve seen the ugliest pages convert light years better than pages with amazing design.
- What matters most is offering your customers a great experience.
- The most common cause of poor experience is a site that is too slow.
- 80% of traffic in this industry is on mobile.
- If your website is slow to load, you’re absolutely losing participation.
But how do you know if it’s too slow?
You might think, I’ll just open my phone and see how fast my site loads. You could do that. But it won’t give you the full story. Often browsers cache images and other site data to help it load faster and chances are your frequent your own site often enough.
You need a third party tool to check your site readiness. The best of all third party evaluators is Google, since they want to show your site in search.
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If your score is below a 50, you probably have an issue. The next thing you need to know is are you burning your advertising spend?
Are you burning money because your site is too slow?
Check your facebook ads. Look at number of clicks and number of landing page views. If there is a large disparity, you are losing people before you site even loads. I’ve seen 99% of clicks get lost before this point. (Check out below) I’ve also seen high 90s make it through to the site.
Site speed matters. It matters now more than ever. If you’d like to talk through your site performance, set up a call with me. This is one of the challenges that I like solving the most because of the difference it makes for your marketing results.Schedule a Call to Discuss Fixing a Slow Site