I’m excited to announce a new program that I’ve developed to help small businesses improve their marketing by making strategic adjustments to the items that matter most.
Constant Improvement for Your Marketing System
Here’s a quick video discussing how powerful this system can be:
After reading countless books from the worlds top performers, I noticed one thing. Every single one of them embraced the idea of making small improvements over time to ultimately become the best.
Why do we not do this with our businesses?
This work is uncomfortable, challenging and relentless. We get caught up in the day-to-day of working in the business. The answers aren’t always obvious.
How it Works:
Step 1: Identify the key drivers of your marketing system.
Step 2: Learn where the bottlenecks are.
Step 3: Constantly improve until you reach your goal.
I’ve taken four clients through this program and without fail, I have found a critical insight on each of the businesses. Most recently, an event company was losing many, many sales because site visitors were confused about how to register. A critical insight for a company trying to take registrations!
You might think an insight like this would be obvious for someone running the business but it wasn’t and we’re now working to fix the issue. More on this next week!
Without a deep understanding of your system and how visitors are interacting with it, you can’t make the improvements necessary. This is my specialty.
If you would like a free audit of your marketing system, let me know, I’ll identify what I think would be the most interesting path forward for your marketing. You can take that information and do it on your own, or we can consider working together. Happy to help either way!