Do you know what the average rate of returning participants is?
That means that only 290 participants out of a thousand show up next year at your event and you have to go out and get 710 new people to join your event just to maintain participation.
If you can increase your return rate by 5% or 10% that lightens the load on attracting new participants and increases the probability that you’ll grow your event.
Returning participants are the foundation of your race attendance.
Do you know how many participants you return?
If not, that’s a good place to start.
Want help figuring it out? I’d be happy to help.