Google Analytics
Google Analytics is a wonderful tool for understanding what’s happening with your visitors once they arrive on your site.
- Which pages are they visiting most?
- How much time do they spend on each page?
- Where do they exit the site?
You can also find out interesting data about your visitors.
- Where are the visiting from (country)?
- Are they on desktop or mobile device?
You can also get an idea of where people enter the site and what happens next.
Google Search Console.
How is your website experiencing search?
What does it do exactly? When someone types in something to Google, and your website shows up in that search, Google Search Console reports that data to you.
For example:
- If someone times in “How to rank on the first page of Google,” and my website shows up in that search, Search Console records an impression.
- If that person then clicks through to my site, Search Console records a “click”.
When it comes to understanding how search traffic is being generated, Google Search Console is the most powerful tool out there because you get access to the real data. What’s actually happening and in what frequencies.
Most of the tools out there estimate traffic volume and competitiveness. GSC gives you the real information.
Ok, great.
So what can we do with this information?
Depending on what your goal is, you’ll need to use a different tool to better understand the data.
How are different pages converting on your site? Google Analytics.
Are the opportunities to drive more traffic via search? Google Search Console.
Both of these tools are invaluable to marketers. They’re also free to user.
If you have any questions, or would like to get the tool installed on your site, please let me know!