Digital Marketing Playbook for Events
Sell more tickets by promoting on Facebook the smart way
Setting up campaigns and acquiring data for informed decision-making from start to finish.
What's Included?
Program Overview and Key Highlights
01
Unlocking Your Event's Profit Potential
A Deep Dive into Your Business Model: Knowing how your event makes money allows you to unlock areas that you might not have thought about previously.
02
Mastering Facebook Ad Setup for Event Success
Unlock the Full Potential of Facebook and Instagram Advertising: A Step-by-Step Guide to Harnessing the Most Advanced Marketing Tools Ever Created!
03
Linking Your Website and Sales Platform for Enhanced Tracking
Data tracking is a critical component of understanding the effectiveness of your advertising efforts.
04
Transforming Your Audience into a Valuable Business Asset
Effective strategies to expand your contact list, and more importantly, how you can leverage this list to enhance the value generated from your events. Learn to turn your audience into a powerful asset that drives event success.
05
Mastering Five Powerful Marketing Campaigns for Event Success
Discover the Art of Effective Campaigns:
I'll guide you through my proven, high-impact marketing strategies and demonstrate how they work together to boost your sales.
06
New Customer Acquisition vs Repeat Business
Most events have some portion of returning customers. We'll go step-by-step how to market to both groups effectively.
Bonus Module: Data Analytics for Event Success
Mastering Cross-Platform Data Tracking Like a Pro
Cracking the Marketing Code: Figuring out what's working and what isn't for YOUR event
- Exploring Live Campaigns: Revealing Costs and Expected Results Behind the Scenes
- Get Started with Ease: Gain Access to Spreadsheet Templates for Quick Data Entry and Tracking
- Unlocking Marketing Profitability: How to Make Informed Decisions for Success
Tracking Across Multiple Channels
I'll show you exactly how to track your data across all channels.
Facebook Tools Mastery
Getting the most out of what facebook offers allows you to get the most out of their algorithm.
Understanding Conversion
It helps to know what's working and what's not so that you can do more of what is.
Easily compare data to last year
Knowing how your marketing is working compared to last year is huge and can help you understand if you're improving your efficiency.