Mike Dobransky

Case Study: Mapping the Customer Journey and Finding Opportunities (Video)

Recently a client in the event space reached out and wanted to explore improving conversion on their website. They host live events, so visitors arrive on their site to learn more about the event and decide if they want to sign up. Any time we start a project like this, where there are thousands of …

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Case Study: Reduce the Cost of Acquiring New Customers

The Results The Initial Problem:  In January 2019, Epic Series was looking for a plan to reliably attract participants to their events. Advertising was underperforming and it was not clear why. The Marketing Transformation Before: January 2019 January Spend: $1870.Conversions: Unknown Estimated CPA: $200+* After: June 2019 June Spend: $1586Conversions: 119CPA: $13.33 *We estimated CPA based on CPC, Landing Page Views and …

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Avoid the Spam Folder | 5 Steps Any Marketer Can Take Today

Chances are if you’re a solo-preneur, a small business owner or a professional, you’re using a simple email marketing tool such as Mailchimp. Installing best practices to your email marketing can improve your chances of showing up in the best places for emails. Watch Here:  Why Are My Marketing Emails Showing Up In Spam? This …

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