Case Study: Reduce the Cost of Acquiring New Customers
The Results The Initial Problem: In January 2019, Epic Series was looking for a plan to reliably attract participants to their events. Advertising was underperforming and it was not clear why. The Marketing Transformation Before: January 2019 January Spend: $1870.Conversions: Unknown Estimated CPA: $200+* After: June 2019 June Spend: $1586Conversions: 119CPA: $13.33 *We estimated CPA based on CPC, Landing Page Views and …
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